Here's an excerpt from my ebook - 12 Marketing Lessons from Andy Warhol.
One of the leading figures in the visual art movement known as pop art, Andy Warhol was not only well-known for his paintings of Campbell's Soup Cans, he was also well-known for his marketing and PR skills, which helped to propel him into the league of wildly diverse social circles that included bohemian street people, distinguished intellectuals, Hollywood celebrities and wealthy patrons.
If there is an artist who could teach us a thing or two about the fine art of marketing, then Andy Warhol is it!
1. "An artist is somebody who produces things that people don't need to have."
The good thing about selling on Etsy is that you don't really need to think of producing something people need. If someone wants to buy something she needs, she would have gone to shop at Wal-Mart instead. People come to Etsy because they are looking for unique handmade stuff, not mass-produced stuff churned out from factories. You should focus your efforts on creating something unique and interesting that people want, not something they need.
2. "Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art."
The reason you're selling on Etsy, no matter what you're trying to sell, is to make money from doing what you love. You owe it to yourself and your customer to put in as much efforts into marketing and selling your creation as much as you put your heart into creating it.
3. "In the future everyone will be famous for fifteen minutes."
With the availability of social media platforms like Facebook, Twitter, and blogs, it's never easier to claim your fifteen minutes of fame! Take advantage of what's readily available for free on the internet and build a reputation for yourself.
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