Seth Godin asked in his blog post today: "What if a rift in the time-space continuum changed the universe and it was suddenly impossible to get new customers, new readers, new donors or new viewers? How would that change what you do all day and how you spend your money and what you measure?"
I would like to ask this in return: "What if you could only sell once to a certain customer? How would that change the way you market your product?"
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