The Other 99,999

Photo by Roadsidepictures

There are a hundred thousand items for sale on Etsy at any one time. So what makes a buyer choose your item instead of the other ninety-nine thousand nine hundred and ninety-nine from other sellers?

If you can't answer this question, you have a lot to work on.

How to Beat Low Views

Photo by Rammikins!

Everyday, there are at least some complaints on the Etsy forums that views and sales are down. As an Etsy seller, do you join in and complain, or do you think it's better to spend the time to do something productive instead?

I don't know about you, but I would take some time and ask myself this: If my product is entitled to only five (or three, or two) views, how can I make it and present it so that by the time the fifth (or third, or second) person views it, it would be sold.

What If?

Seth Godin asked in his blog post today: "What if a rift in the time-space continuum changed the universe and it was suddenly impossible to get new customers, new readers, new donors or new viewers? How would that change what you do all day and how you spend your money and what you measure?"

I would like to ask this in return: "What if you could only sell once to a certain customer? How would that change the way you market your product?"